Every family has that one lifesaver snack – and in Jo Davey’s house, it turned out to be the Chia Superfood Energy Bomb.

The story started in Jo’s kitchen, where mornings were a blur of porridge, oats, and “Mum, where’s my bag?” chaos. Chia seeds, nuts, honey, dates – they were always lying around. One day, Jo thought: why not just roll breakfast into a ball?

It quickly became the “breakfast ball” of the Absolute Nutrition family. Grab it on your way out, eat it at your desk, or crumble it into yogurt or porridge. Jo’s daughter even chops them into Greek yogurt – a little hack that turns a quick snack into something seriously nutritious.

But the name? That came naturally, too. As Jo remembers, “Chia seeds are these tiny little bombs of energy.”

Getting the texture right wasn’t easy. Chia can be tricky – too much moisture and it turns to gel. After some messy experiments, Jo and the team nailed it: a ball that’s light, fluffy, coconut-kissed, with just the right chew. For the last 10 years, it’s been one of their best-sellers.

At Wellfest, the real test came. People reached for the chocolate balls first – but once they tried the Chia Energy Bomb, they were surprised by the light, naturally sweet taste. The “healthy option” quickly became the crowd’s favourite.

For Jo, the Chia Bomb isn’t just a snack, it’s survival fuel. Between running a food business, managing her family of six, and never really sitting still, she always keeps them close by. “They literally keep me going,” she says.

Chia Superfood Energy Bombs are the quiet little heroes of the Absolute Nutrition family.

So, how do you enjoy your Chia Bomb – on the go, in your oats, or straight as they are?