Every family has a superstar. In Absolute Nutrition’s family, it’s not a person wearing the crown - it’s a ball. A PowerHouse Protein Ball, to be exact.

Jo Davey still laughs when she calls them “the king.” They were her very first creation, the original recipe that put Absolute Nutrition on the map - and even after 10 years, they’re still the best-seller.

Customers don’t just buy them, they trust them. Some even say the balls are part of their daily routine, almost like a ritual.

“People know what they love, and they don’t want that to change,” she says. “So, we make sure it never does.”

But the magic of these balls isn’t just in the recipe. It’s in the way people connect with them. Jo admits she has a soft spot for them herself - they’re her personal chocolate replacement.

Her teenage sons snack on them constantly, proving they’re not only for athletes but for families too.

On the sweeter side, Jo remembers an Olympic swimmer from Kerry. Her mom wrote to Jo explaining that her daughter had struggled for years to find a snack that worked with her tough training schedule and sensitive digestion.

Finally, she found the protein balls - and now they travel with her everywhere, fueling her performance in competitions.

Others too - from busy parents to people managing type 2 diabetes - rely on them. Made with dark chocolate, naturally sweetened with dates and honey, and free from refined sugar, they’ve become a safe and delicious go-to for anyone watching their health without sacrificing taste.

So yes - call them the king, the superstar, the hero snack. The only question is: have you had yours today?